“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...”
-- Philip Dusenberry
I know there are people out there who choose what to write based on its profitability, but I've rarely seen that strategy work well for anyone. The best writers are motivated by passion. Not to say judicious marketing decisions aren't helpful, but readers absolutely seem to know when someone's faking it.
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