Does anyone know if book trailers drive sales? Maybe. And maybe not. Some publishers now have their own You Tube channels, so it certainly is the nifty new marketing idea. My best advice -- if your publisher is footing the bill, I think a trailer is a flat out fabulous idea. If you have to produce and pay for it, I'd make certain that this is going to be the best use of your publicity dollars.
Who's had experience with a trailer and did you feel it led to book sales?
Who's had experience with a trailer and did you feel it led to book sales?
Comments
For teen books, you MUST have a trailer because 99% of librarians think they are effective in getting a kid to read a book:
http://booktrailermanual.com/survey-34-school-librarians-use-book-trailers/
For other genres, it may depend on where you post, the quality, and the aesthetics of the video (http://booktrailermanual.com/3-aesthetics/). Basically, you need to match all of these things to the book's potential readers. Target!
Darcy Pattison
http://vimeo.com/19612404