Seth Godin: "Write nothing instead. It's shorter."

I love what Seth Godin's take on writing really good words without saying anything:

Most people work hard to find artful ways to say very little. Instead of polishing that turd, why not work harder to think of something remarkable or important to say in the first place?

This is so key to editing. Instead of asking "Can I cut this?", come at it from the question "Do I need this?"

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