Skip to main content

Publishing: 'Not Like Any Other Business'


"When people say publishing is a business--actually it's not quite a business. It's part gambling and part arts and crafts, with a business component. It's not like any other business, and that's why when standard businessmen go into publishing and think, 'Right, I'm going to clean this up, rationalize it and make it work like a real business,' two years later you find they're bald because they've torn out all their hair. And then you say to them, 'It's not like selling beer. It's not like selling a case of this and a case of that and doing a campaign that works for all of the beer.' You're selling one book--not even one author any more. Those days are gone, when you sold, let's say, 'Graham Greene' almost like a brand. You're selling one book, and each copy of that book has to be bought by one reader and each reading of that book is by one unique individual. It's very specific."

--Margaret Atwood in an interview with the Globe & Mail.

Comments

Suzan Harden said…
Very smart woman. Except for the part where she denies she writes science fiction.

I highly recommend The Cloning of Joanna May.
Claude Nougat said…
It sure is NOT like any other kind of business, particularly with the on-going digital revolution!

But it's not quite true that you sell a book like a product rather than an author's oeuvre.

It is true that literary agents expect you, the newbie, to contact them with one book proposal but the industry as a whole works differently: it's definitely an author's game where branding is all encompassing. If you're a big name, like say Stephen King, you can sell anything in the millions!
Claude Nougat
http://claudenougat.blogspot.com

Popular posts from this blog

"The Curious Case of Benjamin Button": Did you love it or hate it?

Earlier this week, Colleen and I went to see "The Curious Case of Benjamin Button", the extraordinary movie based on a short story by F. Scott Fitzgerald. I loved it. Colleen not s'much. (I was sitting there choked in tears at the end of the three hour film, so I only vaguely remember her saying something about "watching paint dry.") I want to see it again, so I'm trying to get the Gare Bear to go with me this weekend, but I won't be surprised if he reacts the same way Colleen did. The movie is long. And odd. It requires patience and a complete suspension of disbelief that modern audiences simply aren't trained for, so you've got to be in the right mood for it. The same is true of the short story, though the story and script have very little in common -- at least superficially. The story is very Fitzgerald (though it's not an example of his best writing, IMHO), and the setting -- Baltimore during the industrial revolution, Spanish Americ

APATHY AND OTHER SMALL VICTORIES by Paul Neilan is only good if you enjoy things like laughter

The only thing Shane cares about is leaving. Usually on a Greyhound bus, right before his life falls apart again. Just like he planned. But this time it's complicated: there's a sadistic corporate climber who thinks she's his girlfriend, a rent-subsidized affair with his landlord's wife, and the bizarrely appealing deaf assistant to Shane's cosmically unstable dentist. When one of the women is murdered, and Shane is the only suspect who doesn't care enough to act like he didn't do it, the question becomes just how he'll clear the good name he never had and doesn't particularly want: his own.