Seen on the scene: Promise Me fragrance ties in with Nancy Brinker's bestselling memoir about sisterhood in action

Colleen just flipped me a smart phone photo she snapped on her way into an east coast department store. The Promise Me fragrance is fresh out, a perfect tie-in with Nancy's NYT bestselling memoir, Promise Me: How a Sister's Love Launched the Global Movement to End Breast Cancer.

Nancy and Suzy were impeccably classy young women of the Mad Men era. I love the chapters about their adventures and misadventures. It's well known now that Suzy died of breast cancer at age 36, and her little sister Nancy went on to create the world's largest grassroots organization, Susan G. Komen For the Cure. In her memoir, Nancy wanted to share more about Suzy's life and her joyful, free-spirited style, along with the story of this world-changing legacy of love.

Perfumer Jean Claude Delville says, "A fragrance is a message in a bottle. In Promise Me, I was inspired to capture a long-lasting emotion of positive energy, hope and love. I wanted to create something empowering, something that would speak to all women." All of which perfectly captures what Nan and I set out to accomplish in this book.

More about the Promise Me fragrance, benefiting Susan G. Komen For the Cure.