Who's reading (and buying) mysteries? Interesting facts and figures from the Sisters in Crime survey

Via Publisher's Lunch: Sisters in Crime hooked up with Bowker PubTrack to conduct a survey of mystery readers' book-buying habits. Of the 1056 readers responding, the majority are women over the age of 45 and "more likely to buy books if they are familiar with the author, the series, or a particular character, in that order."

A few other mystery consumer factoids:

48% live in the suburbs
36% of genre readers live in the South
51% of readers under 30 say they purchase from online retailers
68% of all mysteries are purchased by women

Read the whole report here.