Is Kindle for old folks?

In Publisher's Lunch today:

Following Engadget's report in early April, yesterday Target confirmed that they will start selling Kindle as of April 25. But they'll start with just their downtown Minneapolis store and south Florida (which apparently holds 102 Targets), "rolling out to more Target stores later this year." (Does that confirm that the target Kindle demographic is retirees?)

Oldladysayswha? I don't want my ereader to multifunction as a video game or mini TV or BlackBerry flavored all-purpose brain dildo. I just want to read books on the thing. Though I do periodically revisit In the Night Kitchen, most of the books I've read since my ninth birthday were not illustrated with full color pictures. The instant library gratification and simplicity of the Kindle has more than doubled my readerly consumption since I got it, and I've been reading mostly classics. I felt a surge of hope that this would be the dynamic for younger readers, too, but I fear the iPad has so much other stuff going on, it won't encourage reading straight up old books that just, you know, tell stories'n'junk.

Bottom line, I just don't see iPad as an ereader like Nook and Kindle. I see it as a super cool lightweight entertainment system, and if you really must read a fusty old book, well, there's an app for that.

Or maybe I'm just getting old.

This from the Wall Street Journal:

During a recent episode of "The Colbert Report," Stephen Colbert gushed about the iPad and showed the cover of Newsweek, which carried the headline "What's so great about iPad? Everything." He then flipped to the back of the magazine to show a black and white Kindle ad. Poking fun at the pitch, Mr. Colbert said: "Oh look, the screen has both black and gray."

Ouch. Next thing you know, I'll be yelling at those damn kids to get out of my yard. And reading my Kindle with horn rimmed glasses on a fake pearl chain.